WORK

ABOUT

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WORK

ABOUT

CONTACT

WORK

ABOUT

CONTACT

Founder: Sheel Darbar

Founder: Sheel Darbar

Canadian Designer + Creative Director

Canadian Designer + Creative Director

Canadian Designer + Creative Director

I’m an artist and designer who’s always creating, learning, and refining my craft. I’ve been drawing since I was four, and over time that passion evolved into a deep interest in design and visual storytelling.

I’m an artist and designer who’s always creating, learning, and refining my craft. I’ve been drawing since I was four, and over time that passion evolved into a deep interest in design and visual storytelling.

I’m an artist and designer who’s always creating, learning, and refining my craft. I’ve been drawing since I was four, and over time that passion evolved into a deep interest in design and visual storytelling.

About Sheel

I make visual systems feel human.

I make visual systems feel human.

I make visual systems feel human.

My practice sits between drawing, design, and creative direction — the place where a rough idea becomes something with shape, mood, and a point of view.

My practice sits between drawing, design, and creative direction — the place where a rough idea becomes something with shape, mood, and a point of view.

My practice sits between drawing, design, and creative direction — the place where a rough idea becomes something with shape, mood, and a point of view.

I’m most interested in work that feels alive: characters with attitude, brands with a distinct rhythm, and stories that can move from a sketchbook into a campaign, product, or visual identity.

I’m most interested in work that feels alive: characters with attitude, brands with a distinct rhythm, and stories that can move from a sketchbook into a campaign, product, or visual identity.

I’m most interested in work that feels alive: characters with attitude, brands with a distinct rhythm, and stories that can move from a sketchbook into a campaign, product, or visual identity.

Based in

Canada

Canada

Focus

Design + Direction

Design + Direction

Origin

Drawing since four

Drawing since four

What I bring into the work

What I bring into the work

01

Creative direction

Turning loose references, sketches, and instincts into a clear visual world people can recognize.

02

Visual systems

Building repeatable design language — type, colour, composition, and character — without sanding off the personality.

03

Storytelling

Finding the small hook that makes a piece memorable — a gesture, a line, a character, or a perfectly timed detail.

Want to see the work behind the thinking?

Want to see the work behind the thinking?

Browse selected projects or reach out about a collaboration.

Browse selected projects or reach out about a collaboration.

View work

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